The Dentist Asking About Your Competitor's Price Isn't Really Asking About Price
When a dentist calls about a competitor's lower price, most labs hear a pricing problem. The data says otherwise. This post breaks down what ADA survey research actually shows about why dentists switch, why matching the price is the wrong move, and what the labs that haven't lowered their prices in years have built instead, including a 7-day action list from the full whitepaper.